About Enda Ridge and Guerrilla Analytics

Data Science and Analytics leader, advisor, author and speaker with a proven track record building, growing and leading teams in consulting, finance, retail and technology.

I believe that powerful products and services are created at the intersection of pragmatism, mathematics, engineering and clear communication.

Global consulting leadership with EY and KPMG. Chief Data Scientist at Sainsbury’s. Marketplaces Analytics leadership at Google.
Data IQ Top 100. Author of Guerrilla Analytics (Elsevier) 

His PhD used Design of Experiments techniques to methodically evaluate algorithm performance. He has authored or co-authored academic research papers and frequently speaks at analytics practitioner conferences. Enda holds a Bachelor’s degree in Mechanical Engineering and Master’s in Applied Computing from the National University of Ireland at Galway and was awarded the National University of Ireland’s Travelling Studentship in Engineering. His PhD in Design of Experiments was awarded by the University of York, UK.

Enda Ridge is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.

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